AdScanner provides full stack addressable TV ecosystems and leads the way to setting a world standard in data-driven TV advertising.
AdScanner’s solutions are based on its own, in-house developed AI and big data algorithms that enable a wide spectrum of marketing and data solutions. The application ranges from the synchronization of TV and digital advertising, optimization of programming schemes and campaign effectiveness to completely new addressable TV campaigns. Our solutions are used by more than 50 clients in 5 European countries from various groups such as advertisers, regulatory bodies, TV companies, media agencies and telecom operators.
We answer three crucial questions to enable a data-driven approach to TV advertising
Who is advertising what, how much and when?
Our unique video recognition algorithm automatically recognizes, tracks and catalogues TV ads. We make our database searchable and visualize broadcast reports for all campaigns. In addition to that, we inform our users via automated, customizable notifications about new campaigns and reached thresholds.
What is being watched by audiences?
We have developed our own audience measurement technology to evaluate the performance of TV content and ad campaigns via several hundred thousand IPTV households by-the-second. Our data enables in-depth insights into target audiences and their zapping behavior for sociodemographic or behavioral targeting.
How does this influence business KPIs?
We have merged all our proprietary data (broadcast reports of recognized campaigns; audience insights) with the ability to integrate client-owned KPIs (i.e. sales, traffic) as well as third-party data (i.e. weather, Google Trends) into our Marketing Cockpit dashboard.
Our products help bring data-driven approaches—that are in some cases already standard in digital advertising—into TV advertising. Therefore, we provide our clients and partners with event-based notifications, raw data, reports and cockpit solutions.Explore our products
We are young, we are international and we are decorated experts in the areas of marketing, media, data, development and designMeet our team