Our products help bring data-driven approaches—that are in some cases already standard in digital advertising—into TV advertising. Therefore, we provide our clients and partners with event-based notification, raw data, reports and cockpit solutions.
An automated, easy-to-digest notification, sent to users via email, triggered by customizable TV ad parameters, such as competitor ads, own ads, campaign thresholds.
- SET UP IN 2 MINUTES
- COMPETITION MONITORING
- EASY TO DIGEST INFORMATION
WHO IS IT FOR?
Be notified whenever your competition launches a new campaign, surpasses you in terms of presence or “invades” your advertising home turf, such as your channels, your ad blocks or your topics.
Set up BUZZ alerts for your clients’ competitors or be alerted whenever a running campaign steps “out of bounds”. Also, be notified when defined prospect clients of yours become active.
Track your key accounts and prospect clients across competitor channels, giving an impulse for your sales teams to approach the identified clients and agencies.
A standardized, weekly or monthly update—received via email and containing data for a defined set of competitors (i.e. eight brands in one category) visualized in a PPT or PDF file.
- PDF/PPT REPORT PER MAIL
- CURRENT BENCHMARKING
- FULL DATA AVAILABILITY WITHOUT DASHBOARD ACCESS
WHO IS IT FOR?
Be informed about what has been going on in your market over the past week. How was your brand’s share of advertising? Is the campaign running as briefed?
Save time and resources otherwise used to manualy create reports for clients and automatically receive intel for the past week on each Tuesday.
Create automated reports for key industries/accounts and benchmark your channel’s shares vs. the competition.
A comprehensive dashboard integrating data from our own TV ad monitoring with proprietary audience measurement KPIs based on representative IPTV households. In addition to that, the cockpit has the ability to incorporate client-owned (e.g. sales, traffic) and third-party (e.g. weather) data streams in order to show correlations.
- DASHBOARD ACCESS
- BROWSE AND WATCH TV SPOTS
- CREATE YOUR OWN REPORTS AND EXPORT DATA
- BUZZ INCLUDED
- INTEGRATION WITH OWN KPIS
WHO IS IT FOR?
Your market at your fingertips. Search, browse, understand the competition. Increase efficiency by benchmarking each campaign or even ad individually. Control the agency and media owners. Discover the true performance and value of your campaigns with our proprietary next-generation reach and XRP figures.
Optimize towards a better media plan with our advanced granular KPIs. Benchmark and identify audience-clusters that are either over- or underrepresented by your campaigns.
Track your key accounts and prospect clients across competitor channels, giving an impulse for your sales teams to approach the identified clients and agencies. Measure the performance of your content and ad blocks versus the competition. Gain valuable insights into who is watching what and when—as well as why and when and where your audience is zapping away to.
WANT TO LEARN MORE ABOUT OUR WORK?
We're good with collecting, intgrating, exctracting, visualzing data and insights. Take a look how we are using next-generation TV data to drive forward more effective and efficient marketing communication as well as IPTV product development.See our work